Services

Not in the traditional sense. We don’t build websites, manage social media, or try to be “the everything agency.” We’re focused specifically on SEO, CRO, trust-building, and organic growth strategies that drive qualified traffic and conversions.

That said, we do have trusted relationships with specialists in other areas (design, paid media, social, etc.) and can happily point you in the right direction if you need support beyond our core services.

We typically work with plastic surgery practices generating $1M+ in annual revenue, medical supply companies doing $2M+, and YMYL (“Your Money or Your Life” publishers with meaningful traffic and authority needs.)

Not in the “rank #1 overnight or your money back” sense — those kinds of promises are gimmicks, and they don’t reflect how SEO really works. No one can control keyword rankings.

What we do offer is something more meaningful: a Trust Commitment.

Here’s what that looks like: in the first 90 days of either an EGP or TrustLayer engagement, we set specific progress checkpoints tailored to your practice.

Here’s what progress looks like:
• Your Google Business Profile is optimized
• Keywords show upward movement
• New reviews are published with a response cadence

If you’re not seeing tangible progress against those milestones, we don’t just shrug and move on. We extend our work at no extra cost until the agreed-upon checkpoints are hit. This way, you know we’re as invested in your success as you are.

A dedicated partner who isn’t there to just sell you commodity services but to proactively look for ways to grow your business. Most agencies aren’t especially proactive in this way; especially if they’ve got tens or hundreds of clients as some bigger agencies do.

Unlike most SEO agencies, we don’t overemphasize things like keyword rankings; especially as SERP features (like Featured Snippets, Map Packs and now AI Overviews) have changed the value of a #1 ranking anyway. Rankings *can* be a positive indicator of performance. But our ultimate North Star is conversions and revenue. Those should always be the guiding principle of *any* marketing campaign, despite how the SEO industry has gone away from that in recent years.

Every practice and business is different, but most clients start noticing early signals of progress—such as improved visibility, stronger conversion points, or early keyword lifts—within the first 60–90 days. Meaningful, lasting gains in organic traffic and patient/customer acquisition typically build over 6–12 months as the strategy compounds. Our focus is on setting realistic expectations while moving quickly on the highest-impact opportunities first.

Trust me, I get it. In my corporate career, I spent a decade working in startup, mid-size and large agencies, servicing nearly every type of client. I’ve also worked in-house and seen plenty of other agencies’ work on the other side.

I’ve know the games many agencies play: selling you services you don’t need, getting you in the door only to hand your account over to a junior account manager just out of college, even taking your website hostage and refusing to hand you the credentials.

We want to be long-term partners to our clients as they grow their business. Not soak them for every possible expense.

And if for whatever reason it doesn’t work out, we want to make sure you have the ability to cancel smoothly and easily.

We don’t create one-off, made-from-scratch proposals. Our growth systems are designed from 15+ years of experience in YMYL and health niches, so you’re getting a proven framework — not an experiment.

That said, within a retainer we always tailor the implementation to your priorities, which we establish at the start of any engagement.