TrustLayer
Own the front door of patient trust.
Practices (and agencies) tend to obsess over websites and ignore Google Business Profiles (GBP) and reviews — but that’s what patients and clients actually see first most often when they search for the procedures, services and products you offer.
TrustLayer makes sure your profile, reviews, and reputation signals are accurate, active, and conversion-ready, so you win the first click and the inquiry that follows.
TrustLayer is offered in three tiers — Essentials, Momentum, and Strategic — so you can choose the level of reputation management that fits your goals, from a solid foundation to enterprise-grade oversight that supports multiple locations.
Essentials
(From $1,200/mo)
For practices ready to professionalize reputation.
- Core GBP optimization & upkeep
- Review request system setup & monitoring
- Light review response support
- Monthly performance reporting
Momentum
(From $2,000/mo)
For practices in competitive metros seeking broader visibility.
- All Essentials features included
- Healthgrades & Vitals optimization
- Multi-platform monitoring + directory checks
- Expanded multi-platform reporting
Strategic Partner
(From $3,500/mo)
For premier practices determined to lead every touchpoint.
- All Momentum features included
- RealSelf optimization & review strategy
- Competitor benchmarking & reports
- Direct review management & dashboard upkeep
More on the Packages & Tiers
Every business needs a different level of support, but the path is the same: build a foundation of trust, expand visibility, and defend your reputation as you grow. That’s why TrustLayer is offered in three tiers — Essentials, Momentum, and Strategic — so you can start where you are today and scale up as your needs become more complex.
Essentials
Best for: Practices or businesses that need a solid baseline of trust and visibility.
What You Get:
- A baseline reputation audit. We review your GBP, existing reviews, and directory listings to identify gaps.
- A credible first impression. Your Google Business Profile is fully optimized — categories, services, photos, and description set up to attract clicks.
- Review response management. Every review is answered promptly and professionally to show responsiveness.
- Directory consistency. We clean up name, address, and phone (NAP) data across top directories so Google and customers see you as reliable.
- Monthly reporting. Clear updates on reviews, GBP activity, and reputation growth.
Momentum
Best for: Businesses ready to actively grow their reviews and stand out in competitive markets.
What You Get:
Everything in Essentials, PLUS:
- Steady review growth. We implement systems to help you earn new 5-star reviews month after month.
- Cross-platform visibility. Extend beyond Google to key platforms like Yelp, Healthgrades, RealSelf, and niche directories.
- Profile freshness. Ongoing GBP updates — new photos, service listings, and content — keep your profile competitive and conversion-ready.
- Competitor protection. We monitor for spam listings, fake reviews, or profile hijacks and take action to protect your visibility.
- Enhanced reporting. See review velocity, ratings distribution, and competitor benchmarks.
Strategic Partner
Best for: High-competition markets or multi-location brands that need advanced oversight and close collaboration.
What You Get:
Everything in Momentum, PLUS:
- Enterprise reputation management. Oversight across multiple locations, profiles, and platforms — all monitored for accuracy and responsiveness.
- Advanced GBP management. Regular optimization of attributes, services, and posting to maximize map pack visibility.
- Integrated trust analytics. Reputation metrics tied into your website and EGS reporting so you see how trust impacts leads.
- Hands-on collaboration. Strategy calls twice a month to review results, refine messaging, and address new opportunities.
- Priority support. Fast turnaround on profile issues, spam disputes, or urgent reputation threats.
Frequently Asked Questions About TrustLayer
TrustLayer is our reputation management program for high-trust industries. It focuses on the places patients and clients look first — your Google Business Profile, reviews, and other reputation signals — making sure you show up credible, consistent, and conversion-ready.
Patients and clients decide whether to contact you based on trust signals long before they reach your website. If your GBP is incomplete, your reviews go unanswered, or your directory info is inconsistent, you’re losing inquiries without realizing it. TrustLayer makes sure your reputation works as hard as your website does.
Yes, though not in the way a paid ad campaign might. TrustLayer improves the first impression that determines whether someone contacts you in the first place. A stronger GBP profile, more 5-star reviews, and consistent directory information lead to:
Higher visibility in the local map pack in Google Search (more clicks and calls).
More trust when patients or clients compare you against competitors.
Better conversion rates from people already finding you online.
In other words, TrustLayer doesn’t generate demand out of thin air — it makes sure you capture more of the demand that already exists. For many practices and businesses, that translates directly into more inquiries, booked consults, and revenue.
You can — but as with your website, most practices and businesses quickly realize it’s a time sink and a moving target.
The truth is Google Business Profiles and reviews require ongoing attention:
Reviews pile up and need timely, professional responses; otherwise it can make it look to patients like you don’t care about their feedback
Google frequently changes features, categories, and rules.
Directory information drifts out of sync if it isn’t monitored.
Some competitors even try to game the system with fake listings or keyword-stuffed names.
Managing your own GBP is like trying to be your own bookkeeper — possible, but it takes focus away from running your business.
TrustLayer ensures your profile and reviews are managed strategically and consistently, so your reputation is an asset, not an afterthought.
We follow strict best practices to make sure every response protects patient privacy and stays compliant with HIPAA regulations. That means:
No patient identifiers. We never confirm or reference any personal health information in responses.
Neutral, professional tone. Responses thank the reviewer, acknowledge feedback, and emphasize the practice’s commitment to care — without disclosing details.
Escalation protocols. If a review references sensitive medical information, we handle it with extra care and can route it to your team for approval before posting.
The result: your reviews look engaged and professional while staying fully compliant.
Nope. We just ask for the first month’s payment in full before beginning work.
Sure. Just give us 30 days notice prior to cancellation.