Endura Growth System (EGS)

Whether you’re a local medical practice, a mid-sized national brand, or an enterprise YMYL (“Your Money or Your Life”) publisher, the Endura Growth System is designed to meet you where you are.

Three tiers — Essentials, Growth Accelerator, and Strategic Partner — give you a clear path from foundational fixes to advanced, growth-oriented SEO that compounds over time and helps you turn trust and credibility into real revenue.

More on the Packages & Tiers

The Endura Growth System is designed around outcomes, not checklists. Whether you’re a plastic surgery practice, a medical supply company, or a YMYL publisher, the buckets stay the same: stronger technical foundations, clearer content, pages that convert, and measurement you can trust.

Essentials

Best for: Local businesses or small national players who need visible, revenue-driving improvements from their website right away.

What You Get:

  • A clear starting point. Every engagement begins with a Preliminary Growth Audit that uncovers your biggest opportunities and sets the roadmap for the first 90 days.
  • Stronger foundations. We clear out the technical issues that slow you down so your site loads quickly, works on mobile, and is easy for Google to trust.
  • A website that shows up. We align your most important pages to how people search, so you rank where it matters.
  • Content that actually helps you. We refresh your best pages, merge the weak ones, and remove the junk that drags everything else down.
  • Pages that convert. Whether it’s a procedure page, a product line, or a location — we build the assets that attract customers and make them want to take action.
  • Trust carried through. If you’re running TrustLayer, we integrate your GBP and reviews so your site and your profile work together to drive inquiries.
  • Clarity in the numbers. You’ll know what’s working through monthly reporting, tied directly to leads and inquiries.

Growth Accelerator

Best for: Established businesses ready to scale traffic and leads beyond foundational fixes.

What You Get:

Everything in Essentials (including the Preliminary Growth Audit), PLUS:

  • More visibility, faster. We expand the number of pages we refresh and build each month so you can capture more searches across multiple services, categories, or locations.
  • Traffic that turns into leads. Informational content isn’t just for awareness anymore — we align high-traffic pages with CTAs and offers that bring in real inquiries.
  • Conversion flow that works. Using heatmaps and funnel reviews, we find where people drop off and fix the friction so more visitors make it to your contact form or checkout.
  • A clearer view of ROI. You’ll have custom dashboards showing the metrics that matter, and quarterly strategy calls to make sure we’re tracking toward your goals.

Strategic Partner

Best for: High-competition, high-trust industries (enterprise-level or national YMYL brands) needing advanced strategy, compliance, and close collaboration.

What You Get:

Everything in Growth Accelerator (and Essentials, including the Preliminary Growth Audit), PLUS:

  • An enterprise-level SEO engine. From large-scale content rollouts to advanced technical setups, your site will be equipped to compete nationally.
  • Content that stands up to scrutiny. We put governance systems in place to keep content accurate, credible, and compliant with Google’s YMYL and E-E-A-T standards.
  • Sophisticated CRO. From structured A/B testing to full funnel mapping, we refine the user experience based on evidence — not guesswork.
  • Integrated trust signals. If you’re running TrustLayer, we connect GBP and review data directly into your analytics and reporting, tying reputation to measurable ROI.
  • Hands-on collaboration. You’ll have biweekly strategy calls, vendor coordination, and priority access so we’re operating as an extension of your team.
  • Advanced measurement. Multi-touch attribution and revenue-based dashboards show how organic growth is contributing to the bottom line.

Frequently Asked Questions About EGS

What does EGS look like for a plastic surgery practice?

For plastic surgeons, the primary growth drivers are often procedure or service-specific pages, before/after galleries, and high-quality location-based pages designed to build authority and visibility in specific regions or towns. Conversion optimization usually focuses on appointment forms, call tracking, and the strategic use of patient testimonials as social proof.

How does EGS apply to medical supply companies?

For med supply, the work usually focuses on product/category page optimization, manufacturer trust signals, and scaling informational content that drives high-intent traffic. Conversion work focuses on improving ecommerce flows (cart, checkout, lead forms).

What about YMYL publishers?

In YMYL spaces like health, finance, or legal, Content Governance and E-E-A-T compliance are mission-critical. We build governance systems, author credibility frameworks, and fact-checking workflows to keep content trusted and competitive.

Do I need TrustLayer if I sign up for EGS?

TrustLayer is built to complement EGS. While EGS runs your website’s growth engine, TrustLayer manages your external search presence — your Google Business Profile, reviews, and third-party reputation signals — so you’re visible where patients and clients look first.

Local medical practices almost always benefit from running both EGS and TrustLayer together.

For Medical supply companies, if you’re nationally focused but also drive local business (e.g., DME), adding TrustLayer ensures your local presence is just as strong.

YMYL publishers typically don’t need TrustLayer, since their focus is national visibility.

What’s the difference between the Monthly Packages (EGS and TrustLayer) and the 360 Audit package?

Think of the 360 Audit as the “Choose Your Own Adventure” option — or like getting a growth strategy in a box. It’s designed to take everything we learn about your practice or website, analyze where you stand against competitors, and roll it into a single, prioritized roadmap.

The biggest difference: the audit does not include implementation.

You’ll get a post-audit strategy call, email support for follow-up questions, and a detailed roadmap that shows exactly how we’d tackle growth. But it’s up to you to decide who executes on it — whether that’s you, your in-house team, or your current agency.

The audit is the blueprint. The monthly packages are the build crew that brings the blueprint to life and manages it month after month.

Choose the 360 Audit if:
-You already have an in-house team or external agency to implement recommendations.
-You want a one-time strategic plan and are comfortable doing the execution yourself.

Choose a monthly package (EGS or TrustLayer) if:
-You don’t have the time, bandwidth, or technical expertise to implement and manage the recommendations on your own.
-You want ongoing support, measurement, and iteration instead of a one-off plan.

Do I have to sign a long-term contract?

Nope. Cancel anytime. We just ask for 30 days notice prior to cancellation as a courtesy.

Is there a setup fee?

Nope. We just ask for the first month’s payment in full before beginning work.

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