Case Studies

Endura Growth Partners specializes in helping high-trust businesses grow through credibility-focused SEO.

My current focus is on plastic surgery and aesthetics, but the same playbook has delivered outsized results for YMYL publishers in finance and medical/legal, as well as other education and training brands. These case studies highlight how credibility, expertise, and strategy translate across industries.

Current Work: Plastic Surgery & Aesthetic Medicine

Case Study – Athré Facial Plastics (Aesthetic Surgery, YMYL)
Challenge:
The client’s website was underperforming in search visibility and lead generation for high-value surgical procedures. Design was outdated, content hierarchy unclear, and core service pages lacked strong SEO foundations.

Approach:

  • Conducted a comprehensive SEO & CRO audit in early 2024.
  • Delivered an action plan covering technical fixes, content restructuring, improved internal linking, and more compelling patient-focused copy.
  • Recommendations were later implemented by the client’s new web agency during a full site rebuild in late 2024.

Results (post-implementation):

  • Significant increases in organic traffic for target procedures.
  • Improved local rankings for high-intent, location-based keywords.
  • Client reported higher consultation request volume following relaunch.

Prior Experience: High-Trust YMYL Publishers

Before founding Endura Growth Partners, I led SEO strategy for several top YMYL publishers in finance and medical/legal. These projects shaped the credibility-first playbook I now apply to plastic surgery and medical clients.

Case Study – Financial Services Publisher (Annuity.org)
Challenge:
Expand from niche annuity/structured settlement coverage into the broader annuity market — a space dominated by high-authority financial brands — while boosting E-E-A-T credibility.

Approach:

  • Brought on 10 vetted third-party financial reviewers with verifiable credentials.
  • Created detailed reviewer bios and integrated them into the editorial workflow.
  • Growth achieved without major changes to cadence, link building, or technical SEO — driven primarily by credibility improvements.

Results:

  • Lead generation: +117% MQLs, +353% SQLs from 2020–2022.
  • ~350% MoM organic traffic growth from June 2019 to 2023.
  • 77% traffic lift within 10 months of reviewer program launch.
  • 304% average organic traffic growth from Sept 2020 baseline.

Case Study – Medical/Legal Publisher (Drugwatch.com)
Challenge:
Recover from a major traffic loss after Google’s 2018 Medic update and re-establish E-E-A-T in a competitive medical/legal information market.

Approach:

  • Partnered with the University of Illinois Chicago’s Drug Information Group to secure 12 PharmD-level reviewers.
  • Added bios and review attributions to ~100 key health and mass tort pages.
  • Updated review process to match top-tier health publishers like WebMD & Healthline.

Results:

  • 470% YoY organic traffic growth from Dec 2019 to Nov 2020.
  • SQLs up 6%, total customers up 25%.
  • As of Q4 2023, traffic at all-time high despite reduced publishing volume.

Other High-Trust Verticals

Case Study – Pharma & Regulated Healthcare (YMYL)
Challenge:
Pharmaceutical and healthcare brands must balance SEO visibility with strict compliance and regulatory oversight — failure risks both search irrelevance and regulatory exposure.

Approach:

  • Recent: Contracted by Propel Health Communications (2024) to support SEO for Acadia Pharmaceuticals’ Rett syndrome portfolio, including consumer, HCP, and community-facing sites: DAYBUE, Rett Revealed, and Rett Dialogue.
  • Prior: Directed SEO for global pharma and health brands at leading agencies — Novartis Oncology (ex-US portfolio), Novartis OTC (Excedrin, Theraflu), Bristol Myers Squibb (Abilify), Sanofi (Avi-Q, Adacel), MedImmune (FluMist), Novo Nordisk (Changing Diabetes).
  • Delivered keyword mapping, compliance-approved content recommendations, and competitive benchmarking.
  • Partnered with regulatory, UX, creative, and medical teams to ensure SEO strategies passed strict approval processes.

Results:

  • Strengthened organic visibility in compliance-constrained categories.
  • Supported the launch of first-to-market treatments (e.g., DAYBUE for Rett syndrome).
  • Experiences here directly shaped the credibility-first SEO framework I now apply to private practices and other YMYL clients.

Case Study – Specialty Education & Training Brand (Career Development, YMYL-Adjacent)
Challenge:
A niche education company saw traffic plateau for years and conversion rates decline. An archive of outdated, low-quality articles attracted irrelevant traffic, suppressing performance of critical lead-generating content.

Approach:

  • Conducted a comprehensive SEO audit & growth plan.
  • Pruned outdated/unqualified traffic sources, focusing on content relevant to the brand’s mission.
  • Strengthened high-intent pathways to email signups and lead capture.

Results (early 2025):

  • Highest monthly email signups in four years.
  • Traffic-to-lead conversion rate increased 4–5x within two months.
  • Ranking gains for the site’s most commercially valuable pages.

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