I’m Blair MacGregor. With over 15 years of professional SEO experience across healthcare, medical, and YMYL (“Your Money or Your Life”) industries, I’ve seen what works—and what doesn’t—in highly regulated, trust-dependent markets.
Most recently, I’ve led a boutique consultancy focused on YMYL brands, partnering with healthcare companies, medical suppliers, legal firms, and publishers where credibility and compliance are non-negotiable.
That work revealed a consistent truth: businesses in high-trust markets can’t rely on generic SEO tactics. They need growth strategies built around authority, transparency, and measurable outcomes — not vanity metrics.
Endura Growth Partners was founded to deliver exactly that. Our proprietary frameworks help practices, suppliers, and publishers earn trust, attract qualified demand, and scale sustainably in competitive environments.